Expressions Online Store

Completion Date:

03-08-2020

Project Overview

Expressions is a regional retailer of footwear and brand name clothing. Strictly brick and mortar, Expressions has over 30 stores located in the New England area. The objective for this project was to create an online shopping experience for a business with an existing web presence that does not currently offer e-commerce. My extensive research allowed me to create an intuitive online shopping experience that caters to Expressions' most valuable customers while working together with brick and mortar in harmony.

Role:

I was the sole designer for this project, responsible for Research, Information Architecture, Interaction Design, User Interface Design, and building the Interactive Prototype to test with users.

Problem Statement

Customers need a way to discover and purchase new sneaker releases online because purchasing new releases at the store can be challenging with long lines and waiting times on release day. Customers often find themselves camped outside for hours in hopes of purchasing a new sneaker being released, just to be told they are out of stock.

Executive Summary

Customers need a way to discover and purchase new sneaker releases online because purchasing new releases at the store can be challenging with long lines and waiting times on release day. Customers often find themselves camped outside for hours in hopes of purchasing a new sneaker being released, just to be told they are out of stock.

Data Dictionary

Key Takeaways

Customers need multiple options for buying sneakers (Online, Store, Raffle, Reseller)

Information on the latest sneaker releases (Date of release, details)

Customers need product as soon as possible

Next Steps

I believe that creating an online ecommerce experience with in store pick up capabilities will help customers avoid the frustrations of long lines at the store when trying to buy newly released sneakers on release day. Customers will be able to make their purchase as soon at the shoe is release and be able to pick up their order at any store location of choice.

Deployment