Drizly - Alcohol Delivery Marketplace

Completion Date:

03-25-2020

Project Overview

Currently on Drizly's website and mobile app there is a large amount of reference information regarding recipes and their accompanying products for sale, but no great way to get users to convert from those pages back to the marketplace to purchase. The challenge was to design a solution that convert more users that visit those pages into on-demand delivery customers. The team and I dove deeper to not only to create sales conversions on the website, but to also engage users to convert over to using the mobile app for a more personalized experience and to increase customer retention.

Role:

Working in a team of four Designers, I contributed to the full process of the project from Discovery to Prototyping and Testing.

Problem Statement

Currently on Drizly's website and mobile app there is a large amount of reference information regarding recipes and their accompanying products for sale, but no great way to get users to convert from those pages back to the marketplace to purchase.

Executive Summary

Our solution involves a redesign of the recipes pages on the website as well as implementing recipes to the mobile app in which was non existent. Due to time constraints, our design was mainly focused on the mobile app side. In creating the UI for this project we used the style guide provided to us by the client. The client had mentioned to us that Drizly will undergo a brand redesign by sometime next year, with that in mind, we decided to focus this project mainly on the user experience and features that could be incorporated in the next redesign, rather than overhauling the entire UI.

Data Dictionary

Key Takeaways

Most people make drinks for special occasions

Most people are visual learners

Majority of the people use Google to search for recipes

Everyone has a favorite drink / different drink preferences

Next Steps

This project was a true learning experience for my team and I. From learning the business side of Drizly to discovering the behaviors of users when is comes to alcohol, there was so much to take away from completion. Through speaking with our clients on numerous occasions to get feedback and present our work we were able to come up with a solution that we think would not only enhance the experience of Drizly users, but help with the growth of Drizly on the business side, increasing conversions and customer retention, overall creating more awareness of the Drizly app itself.

As any project, our work is never complete. After testing our high fidelity prototype with users and presenting to our client, there were some things that could be improved. In our prototype, we have users directed straight to the recipe page from the app store and downloading the app. We then realized this was not feasible and would have to think of a way to direct users to the recipe they were searching for on