Ecommerce Sales (2021 - 2022)
Completion Date:
Project Overview
Ecommerce sales in the USA saw substantial growth in 2021, primarily fueled by the COVID-19 pandemic. The pandemic necessitated social distancing measures and store closures, resulting in a surge in online shopping. In 2022, the upward trend in ecommerce sales is projected to persist. This growth will be driven by the increased adoption of online shopping by consumers and the ongoing economic recovery. The purpose of this project is to evaluate the company\'s sales performance and identify areas for improvement. By examining key performance indicators such as total sales, monthly sales, sales growth percentage, gross profit, gross profit margin, and changes in profit margins over time, the company can gain valuable insights. These insights will enable the company to make informed decisions and implement necessary actions to enhance their sales performance and drive improvement.
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Problem Statement
During the years 2021 and 2022, e-commerce sales in the USA witnessed a remarkable surge, with a significant increase of 14.3% compared to total retail sales. Despite this substantial growth, factors such as intensified competition, supply chain disruptions, and evolving consumer preferences may have impacted sales figures. To ensure continued success, businesses must identify and address these challenges. By doing so, they can develop effective strategies to overcome obstacles, seize opportunities, and further drive the growth of e-commerce sales in the USA.
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