Online Retail Analytics (2015-2018)
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Completion Date:
Project Overview
This project offers valuable insights into customer orders across diverse product categories and the corresponding regions where these orders were placed. By analyzing this data, patterns, and trends, valuable insights can be extracted empowering the business to optimize its performance and make informed data-driven decisions. The resulting analysis will provide the business with a wealth of actionable insights enabling targeted actions to enhance overall performance and drive profitability.
Role:
Problem Statement
In the ever-evolving retail landscape, the significance of understanding online sales cannot be overstated. It enables us to shed light on the vast array of products, customer demographics, and regional nuances, delivering invaluable insights essential for businesses to thrive in the digital era. According to eMarketer, India\'s retail sales growth is anticipated to settle in single digits, reaching 9.5% in 2024, while online sales are expected to sustain double-digit growth until at least 2027.
Executive Summary
Data Dictionary
Key Takeaways
Next Steps
Based on the data, I recommend conducting a thorough market analysis and sales strategy review to identify and address the factors contributing to Ramanadhapuram underperformance in Sales YoY of 1.40% and GPM YoY% of 6.81% despite a $7K monthly sales figure.
2. The evident underperformance suggests the need for an investigation into the causes behind the GPM YoY% decline from 4.48% in 2016 to 5.91% in 2017 and the implementation of strategies to rectify this issue, potentially involving cost reduction measures and enhanced pricing strategies to improve profitability.
3. Given Kanyakumari City positive performance with Sales YoY of 2.17% and GPM YoY% of 1.95%, it is advisable to continue monitoring and possibly replicate the successful strategies employed in this location to sustain and even improve these positive results.
4. According to the date, considering the positive Sales YoY of 2.17% and GPM YoY% of 1.95% in Kanyakumari City, it is recommended to explore opportunities for further growth and profitability in this location, potentially by expanding product offerings or investing in marketing to leverage this success.
