Completion Date:
Project Overview
Online Sales in USA is about the sales of different products, several merchandise and electronic in different states. Since a huge chunk of the people who have access to internet is switching to online shopping, large retailers are actively searching for ways to increase their profit. Sales analysis is one such key techniques used by large retailers to increase sales by understanding the customers\\\\\\\' purchasing behavior & patterns. Market basket analysis examines collections of items to find relationships between items that go together within the business context.
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Problem Statement
There are a lot of websites on internet whereby it offers a variety of product and services for consumer can find and buy through online such as shoe, apparel, sunglasses and more Moreover, the online also provides some of the services which is paying bill online, booking a transport ticket and more. In this Project, we are looking factors determining the profitability of the company where the consumer are involved in online shopping . Because some of the consumers are not willing to take part in online purchased due to the valid reason because there are worried about the quality of the product in online are not durable, moreover. In addition, in this Project also understand the influences of the Customer Lifetime Value toward to purchase intention of consumers in online shopping and also study the attitude of the consumers purchase intention in online shopping.